1977
McDonald's® introduces the Happy Meal™ and an entirely new target market is identified.
1982
We introduce our first kids' meal marketing program for Vista Burger. We quickly learn through this success that there is an entire audience waiting to be catered to, kids!
1990
Our on-site Fulfillment Center becomes operational, allowing us to provide greater customer service.
1992
The National Paperboard Packaging Council grants us their highest award, Gold, for our African Wild series of cartons.
1992
We introduce our first 3-D product with glasses, the Meal-O-Rama, and the retro vision remains a popular mainstay.
1994
We introduce the first Classic Cruisers® carton, a kid-sized paperboard replica of a 1957 Chevy® Bel Air® that is a food container and a fun kids' meal toy. Today there are 18 different Classic Cruisers® cartons and we're continually adding new models.
1996
Our Kid Stuff Marketing catalog is produced in-house for the first time. It continues to be introduced quarterly.
1997
Continuing to expand our capabilities, we introduce the first Kid Stuff Marketing designed and produced plastic premium - the Lounging Lizards™ figurines.
2004
Kid Stuff Marketing purchases Kid Stuff. The new owners, Joe Tindall and John Woodward, take charge with years of experience as marketing and finance executives for a Fortune 150 company.
2006
KidFluence Research Center opens! This on-site facility allows us to conduct qualitative research with kids, parents and teachers to understand directional preferences and key trends.
2007
We celebrate our 25th year of helping clients increase their family traffic!
The Ruby’s Diner Classic Cruiser with Put Ons™ receives first place in the QSR/FPI foodservice packaging awards for the children’s packaging category.
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