Custom Studies

KSM Research Benefits
How our research has been used by our clients

Healthy meal preferences
We used our research to assist a national restaurant chain to understand the appeal of healthy menu choices to better serve their kid and family customers.

Mascot appeal
A national food service provider used our research to help determine the appeal of their program’s mascot and how to best utilize it in their in-school promotion program.

Working with a limited budget
We put our research to work to help a regional restaurant chain identify low-cost fun activities with strong kid appeal.

International preferences
Our research helped a major international restaurant chain understand how to best upgrade their kids meal marketing program, using local kid and mom preferences.